Susannah Sheppard

Susannah represents clients in follow-on and stand-alone damages claims, as well as strategic competition complaints, drawing on deep experience in regulatory investigations, behavioural remedies, and litigation strategy.

• Defending an equities trading exchange against claims of abuse of dominant market position.
• Advising UK regulatory authority on the application of EU and UK regulation to the fulfilment of its core regulatory and review functions.

Susannah advises on competition law issues in the air transport and travel sectors, including cartel investigations, market sharing, merger control and compliance within highly regulated, multi-jurisdictional environments.

• Advised and represented Lasham Gliding Society (LGS) the UK’s largest gliding club (and one of the largest gliding clubs in the world) in relation to the Airspace Change Proposal (ACP) made by TAG Farnborough in which a large volume of controlled airspace close to LGS was sought.
• Advised the British Gliding Association in relation to communications with the CAA about the manner in which the CAA takes decisions in relation to changes to the UK’s airspace.
• Advised on judicial review proceedings against the CAA in relation to its TAG Farnborough Airspace Change Proposal “ACP” Decision.
• Advising on and project managing the regulatory approval process for the EEA business expansion of a major multinational travel provider.

Susannah supports healthcare clients on strategic competition law matters, including abuse of dominance, restrictive practices, and merger clearance, with experience in market investigations and compliance around joint ventures and acquisitions.

• Advising on EU competition and compliance for a large generic pharmaceutical manufacturer.
• Advising on EU advice relating to pharmaceutical and food labelling and borderline food/pharma issues.
• Advising on the competition law implications of JVs in both the pharmaceutical and medical device sectors.
• Advising on competition law and regulatory implications of generic and proprietary pharmaceutical pricing.
• Advising a medical devices company on strategic and market issues relating to suppliers with a dominant market position.
• Advising on EU competition advice relating to off label use.

Susannah advises technology and telecoms clients on standardisation, IP licensing, dominance concerns, and behavioural strategies, often in fast-moving markets where competition and regulatory compliance intersect.

• Advising and representing client in relation to OFT investigation into outdoor advertising.
• Advising major on-line services provider on competition compliance, and on the use of competition law in commercial negotiations with dominant suppliers.
• Advising on and restructuring the EEA regulatory licensing requirements for a major on-line services provider.

Recognised by The Legal 500 for Aviation 2021 – 2022

Member of the UK Competition Law Association

Member of the Law Society’s Competition Section