Keystone Law advises System1 founder on sale of 23% shareholding to Brave Bison

Keystone Law has advised John Kearon, founder and largest shareholder of System1 Group plc (AIM), on the sale of his 23% shareholding in the business to Brave Bison Group PLC through a share‑for‑share exchange.

Under the terms of the transaction, Mr Kearon exchanged his System1 shares for an 8.7% shareholding in Brave Bison, which now owns a total 28% stake in System1.

Keystone Law’s Corporate partners Andrew Bretherton and Simon Holden advised Mr Kearon throughout the transaction.

John Kearon, founder of System1 and shareholder, said:

“I’m hugely grateful to Simon Holden and Andrew Bretherton for their terrifically timely and impressive advice. Their guidance throughout has been exemplary.”

Andrew Bretherton said:

“It was a pleasure to support John on this significant transaction. The deal represents a major development for both him and Brave Bison, and we are delighted to have helped deliver a smooth and efficient outcome.”