Lucy Blick-Jones

Lucy advises on commissioning, developing, and licensing bespoke and off-the-shelf software, from app builds to platform integrations.

• Drafting software development agreements for branded apps and digital products.
• Advising on third-party technology integrations.
• Drafting development, support, and licensing agreements for websites and digital platforms.
• Advising on bespoke and white label web-based technology.
• Advising on website re-build and re-brand arrangements.

Lucy has extensive experience advising technology users and suppliers on SaaS and PaaS arrangements, including procurement, licensing, implementation, data compliance, support, pricing models, and commercial risk.

• Advised on the legal implications of SaaS and PaaS subscriptions for major UK publishers, including Workday, Salesforce, Microsoft Azure, and AWS.
• Negotiated technology licences for a UK airline.
• Drafted a PaaS subscription template for a B2B financial data business.
• Advising on publishing platform technology used by publishers for global content commissioning, editing, and production.
• Advising businesses procuring technology to deliver digital content and services globally.

Lucy has deep expertise in working with publishers, advertisers, and businesses using digital advertising technology on adtech and programmatic advertising, data compliance, and commercial arrangements.

• Advised a UK digital newspaper publisher on participation in the Ozone Project.
• Assisted with the creation of a UK digital advertising marketplace for the magazine industry.
• Drafting and reviewing arrangements with supply-side platforms (SSPs).
• Advising retail and publishing businesses on data protection issues arising from digital and email marketing technologies.
• Negotiated technology licences for advertising on major publisher websites.

Lucy has more than 20 years’ experience advising media, technology, e-commerce, and membership businesses on data protection, GDPR compliance, cookies, tracking, marketing, and children’s data.

• Conducting data protection audits for UK publishers, membership organisations, and personal-data-heavy businesses selling digital and physical products globally.
• Providing ongoing GDPR compliance advice to all types of businesses, including those using AI to process data.
• Advising on cookies, tracking technologies, behavioural advertising, and email marketing.
• Advising on the collection and use of children’s data.
• Advising businesses on data protection requirements when implementing digital platforms and technology.

Lucy has many years of working with digital businesses, publishers, and platforms on online safety, content moderation, and platform requirements.

• Advising on the moderation of online member forums to comply with the Online Safety Act.
• Drafting moderation policies and outsourcing arrangements for major websites and social media pages.
• Advising app publishers on Apple and Google platform requirements.
• Advising digital publishers on user-generated content and online platform regulation.

Lucy advises businesses on outsourcing technology, IT, and e-commerce functions, including supplier selection, contracts, implementation, and ongoing support.

• Negotiated the outsourcing of a UK building society’s back-office IT function to a major IT services provider.
• Advising on the outsourcing of e-commerce functionality.
• Advised on outsourcing global tax compliance to a merchant-of-record provider.
• Negotiated support and maintenance outsourcing arrangements for a UK airline’s online sales platform.

Lucy is an expert on the legal requirements for selling products and services online, keeping pace with the UK’s evolving consumer regime.

• Drafted online and physical sales terms for a luxury furniture retailer selling globally.
• Advising magazine, app, and podcast publishers on UK consumer law and subscription requirements.
• Advising on online checkout processes, sales terms, and global e-commerce arrangements.
• Advising on the outsourcing of e-commerce operations.
• Drafted accommodation booking terms for a luxury holiday business.
• Checking the compliance of online sales processes.

Lucy negotiates supplier agreements and drafts template contracts that businesses use with their own customers, across technology, media, publishing, retail, and professional services.

• Negotiating technology, consultancy, supplier, and service agreements.
• Advising on NDAs and the protection of IP and brand secrets.
• Drafting standard terms for membership and professional organisations.
• Drafting contributor and consultancy agreements for media businesses.
• Advising on procurement of technology and digital services.
• Supporting businesses with successful long-term supplier and outsourcing arrangements.
• Advising on prize promotions and competitions.

Lucy advises on brand partnerships and collaborations designed to drive sales.

• Creating branded products with third-party businesses.
• Advising on white-label e-commerce arrangements.
• Creating co-branded travel and accommodation platforms.
• Drafting sponsorship agreements for websites, podcasts, and live events.
• Advising membership organisations on sponsorship arrangements.

Lucy advises membership organisations on the full range of legal issues they face, from GDPR to live events.

• Drafting membership, training, events, supplier, and consultancy terms.
• Advising on GDPR and data protection compliance.
• Advising on live events, sponsorship, venues, and ticketing platforms.
• Establishing online training and subscription membership programmes.
• Advising on member benefits and third-party commercial arrangements.

Lucy has over 20 years’ experience in advising on licensing copyrighted content in and out of media businesses, from ringtones to virtual in-app products.

• Advising on licensing video and audiovisual content to digital platforms.
• Advising publishers on the creation, administration, and monetisation of digital IP licensing platforms.
• Advising on licensing brand and franchise rights internationally.
• Advised on licensing major BBC titles to overseas publishers.
• Drafting commissioning agreements and templates for freelance creatives and content producers.

Lucy has helped businesses to exploit digital content and IP across websites, apps, platforms, social media, and other digital channels.

• Advising on app and platform publishing requirements.
• Reviewing podcast platform terms, restrictions, and revenue-sharing arrangements.
• Drafting licences for purchasers of digital video content.
• Advising on branded YouTube channels.
• Advising on digital rights and revenue opportunities.

Lucy has extensive in-house experience with three leading UK publishers, together with private practice advice across the full range of publishing activities.

• Advising on magazine subscriptions and distribution arrangements.
• Advising on commissioning journalists, photographers, and other creative contributors.
• Advising on programmatic advertising and ad-tech arrangements.
• Advising on monetisation of video content.
• Advising publishers on CMA, ICO, and CAP requirements.
• Advising on digital products, virtual currencies, and virtual products.

Lucy advises media and creative businesses across publishing, websites, apps, podcasts, gaming, and digital content.

• Advised on procuring agencies and negotiating website development and relaunch agreements for major UK publishing brands.
• Advised on the development and publication of BBC apps, including smart TV, news, iPlayer, and games apps.
• Negotiating technology licences for advertising on newspaper and magazine websites.
• Drafting advertising terms for international media businesses.
• Advising on licensing content to and from online publishers.

Lucy advises retail and online sales businesses on platform licensing, financial and data compliance, consumer subscription requirements, and content licensing, both B2C and B2B.

• Agreed tripartite digital affiliate deals between major UK supermarkets and goodfood.com, licensing a third-party technology platform for seamless online grocery shopping
• Drafted software development terms for a branded app training retail staff on consumer electronics
• Advised retail marketing teams on the legal restrictions around digital marketing products that track consumer behaviour.
• Advised a mental health brand on outsourcing e-commerce to Shopify, including redrafting its sales terms.
• Advised a UK academic publisher on outsourcing global sales tax compliance to a merchant of record, redrafting its privacy and sales terms accordingly.
• Drafted sales terms for a luxury furniture manufacturer and retailer covering online and physical sale and delivery to global customers.
• Advised magazine, app, and podcast publishers on UK consumer law for subscriptions.
• Refreshed the online sales flow and terms for a UK travel publisher’s global customer base.
• Drafted accommodation booking terms for a luxury UK holiday company offering stays in architecturally significant buildings.
• Created contracts for a co-branded travel and accommodation platform selling to consumers.

Lucy has held senior in-house roles at EMI Music, Lonely Planet Publishing, Immediate Media, easyJet, and BBC Studios, giving her particular insight into digital media, content, data protection, e-commerce, and publishing from the client’s side of the table.

• Supported in-house advertising sales teams on TV and online campaigns, including standard terms, insertion orders, and programmatic.
• Negotiated a groundbreaking deal to air BBC programming on a peer-to-peer network.
• Supported easyJet’s commercial legal team across its general commercial practice.
• Worked as senior in-house counsel at Immediate Media on corporate transactions, data compliance, and general commercial matters.
• Provided long-term senior support to Lonely Planet’s legal team on GDPR, e-commerce, international licensing, content commissioning, brand partnerships, apps, and publishing.

Lucy advises on digital media, content, data protection, digital marketing, advertising, and publishing, across social media, apps, web, magazine and book publishing, computer games, licensing, ad tech, and platforms.

• Procured agencies and negotiated high-value website redevelopment and relaunch agreements for major brands including BBC Earth, Doctor Who, Top Gear, and Good Food.
• Advised on the development and publication of major BBC apps, including smart TV, news, iPlayer, and games apps.
• Negotiated ad-serving technology licences for flagship websites including BBC.com, GoodFood.com, and TopGear.com.
• Drafted template advertising terms for BBC’s international news division and Immediate Media.
• Managed the full re-launch of a global book publisher’s online shop, from platform development to payment providers and consumer sales terms.
• Advised an in-house ad agency on building websites and apps for its advertiser clients.
• Advised a global academic publisher on licensing a PaaS to streamline book and journal commissioning, editing, and production.
• Audited a UK publisher’s website for compliance with ICO guidance on children’s data.
• Advised digital publishers on moderating user-generated content under the Online Safety Act, including outsourcing arrangements and moderation policies.
• Drafted a full suite of standard terms for a PR membership body, covering membership, training, consulting, events, sponsorship, and collaborations.
• Negotiated talent and production agreements for a podcast production company creating brand-sponsored podcasts, including script commissioning and copyright assignment.
• International licensing of magazine titles, books, websites, social media rights, and live events for UK household names including The School of Life, Lonely Planet, and Top Gear.

Lucy advises website, app, and games publishers across the full spectrum of their business – content creation, exploitation, and marketing – with particular expertise in e-commerce, software licensing, and digital publishing.

• Advised international publishers and industry bodies on GDPR compliance.
• Worked with a global travel publisher to implement affiliate deals and partnerships across its premium website content.
• Agreed tripartite digital affiliate deals between major UK supermarkets and BBCgoodfood.com, licensing a third-party technology platform for seamless online grocery shopping.
• Advised dating app publishers on software development, privacy compliance, and third-party technology integrations.
• Drafted developer and designer contracts for a building society’s rebrand and website rebuild.
• Advised a UK lifestyle brand on regulating and moderating an online member forum under the Online Safety Act.
• Assisted BBC, Lonely Planet, Immediate Media, and others with app publishing, including iOS and Google platform terms.
• Agreed long-term outsourcing contracts for a UK building society’s back-office IT function.
• Agreed Statements of Work with a global IT supplier for a UK airline’s online sales platform.

Lucy advises sports and equestrian organisations and charities on training programmes, data compliance for research partnerships, technology procurement, and prize promotions incentive schemes.

• Advised a UK sports charity on a research trial with a leading UK university, requiring data protection functionality to be overlaid onto an existing SaaS platform.
• Reviewed technology procurement agreements for an e-sports racing app, including advice on the technology provider’s insolvency.
• Advised a racehorse charity on implementing the “Great British Bonus” prize scheme to incentivise British racehorse breeding.

Recognised by The Legal 500 for Sport 2025

Recognised by The Legal 500 for Media & Entertainment 2022–2023

Recognised by The Legal 500 for Commercial Contracts, Media & Entertainment and Sport 2018