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Gemma Lally

Consultant Solicitor

England & Wales

+44 (0)20 3319 3700

gemma.lally@keystonelaw.co.uk

Gemma is a commercial lawyer with more than 15 years of experience working and consulting in-house in a range of industries.

Gemma has dealt with a wide variety of matters including SaaS agreements, sponsorships, brand ambassador agreements, E-commerce, IT service agreements, agency and distribution agreements, logistics agreements, reviewing advertising materials for legal compliance, and consumer terms.

Expertise

Gemma advises on software and website development agreements, including updating retail websites to ensure compliance with E-commerce regulations and supporting businesses in meeting their digital and online contractual obligations.

Experience

  • Worked with project leads to launch a new mobile phone product including creating terms and conditions and assessing legal risks.
  • Drafting research and development agreements for collaborations between an energy company and various universities.
  • Advised on copyright issues related to the use of journal articles by a research laboratory.

Please note: The experience list above may include examples of work completed prior to joining Keystone Law.

Recognition

 

Recognised by the Legal 500 for IT & Telecoms 2026

 

Gemma qualified as a solicitor in 2004. Prior to joining Keystone Law, she worked at the following companies:

  • Lawyers on Demand
  • Superdry plc
  • BP plc