Lucy Blick-Jones

Lucy acts for clients who wish to commission bespoke software or licence standard products to meet their business needs.

• Drafted software development agreement for a branded app to train retail staff.
• Advised on the software development for dating apps, including third-party software integrations.
• Assisted a membership organisation with the creation of a bespoke web-based carbon calculator.
• Advised a UK sports charity on implementing a research trial in conjunction with a major UK university, which required compliance updates to be overlaid onto an existing SaaS platform.
• Website rebuild and rebrand arrangements for a UK building society.
• Advised on development, support, and licence MSAs with website producers for an ad agency creating branded sites for its clients.

Lucy has deep experience in advising publishers on the monetisation of their websites using programmatic and ad tech arrangements.

• Advised a UK digital newspaper publisher on its participation in the Ozone Project.
• Assisted with the creation of the UK magazine industry’s one-stop digital advertising marketplace.
• Drafted templates for; and reviewing standard terms for the engagement of SSPs (Supply Side Partners) for a major UK magazine publisher.
• Advised marketeers from a prestigious US retail brand; and UK publishing houses on data protection compliance when using digital and email marketing technologies.

Lucy has extensive experience of advising on SaaS and PaaS arrangements.

• Negotiated SaaS and PaaS subscriptions for a major UK publisher (Workday; Salesforce; Microsoft Azure; AWS).
• Negotiated a meteorological service provider’s SaaS subscription terms for a UK airline.
• Advised a small but well-known mental health brand on the outsourcing of their e-commerce function to the Shopify platform.
• Drafted a PaaS subscription template for a B2B financial services provider who pivoted their service offering to a PaaS product during lockdown.
• Licensing in publishing platform technology to streamline global book and journal commissioning and editing.
• Acted for a graduate recruitment platform who expanded into the UK across UK universities.
• Procured publishing platform technology to enable a UK academic publisher to make its subscription content available to global institutions and students.

Lucy has over 20 years’ experience in advising on personal data protection and GDPR compliance for media companies, online retailers, technology businesses, and membership organisations.

• Full data compliance audit for a UK academic publisher that sells digital and physical products and subscriptions globally to business and consumer customers.
• Ongoing data compliance advice to a publishing membership organisation.
• Advice on the legal use of cookies and tracking technologies to create behavioural advertising segments and track the effectiveness of marketing strategies and email campaigns.
• Audit of, and advice to, a UK publisher regarding the targeting and potential collection of children’s data.

Lucy has advised on how to comply with online safety regulations and has witnessed the development of the law in this space since the advent of social media, apps and websites.

• Advice on how to regulate and moderate an online member’s forum for a well -known UK mental health app to comply with the Online Safety Act.
• Agreeing outsourced moderation contracts for major UK websites and social media pages, including drafting moderation policies to assist social media moderation teams working with household-name media brands.
• Advising app publishers on the requirements of Apple and Google’s app sales platforms.

Lucy advises on the successful outsourcing of IT functions.

• Negotiated with a UK building society to outsource its back-office IT function to a major IT services provider.
• Outsourcing of the e-commerce functionality of a small publishing house to Shopify.
• Advised a UK academic publisher on the outsourcing of its global tax compliance to a merchant of record.

Lucy has diverse experience in advising how to legally sell products/services online in light of increasing regulation in the UK.

• Drafted sales terms for a luxury furniture retailer covering the online and physical sale of goods, online and instore.
• Advised magazine, app and podcast publishers on how to comply with the consumer regime covering subscription products in the UK and reviewed sales copy/customer flows.
• Negotiated terms for a UK academic publisher with a technology service provider to license website functionality to cover global sales tax remittances, and drafted the necessary changes to the online shop’s checkout processes and sales terms.
• Advice to the UK arm of a travel book publisher on UK and global distribution arrangements covering the import and export of physical goods from producers to customers.
• Drafted accommodation booking terms for a luxury UK holiday rental company.

Lucy assists with brand partnerships and collaborations to increase sales.

• Advised on creating branded kitchen products with various third parties for sale on one of the UK’s leading food websites.
• Advised on a white label arrangement between a luxury UK food magazine and an artisan food retailer to create a white label e-shop.
• Advised on creating a co- branded travel and hotel recommendation platform between a major travel publisher and a global accommodation booking site.

Lucy negotiates with all types of suppliers to procure goods and services, and drafts template contracts for suppliers to use with their own customers.

• Consultancy agreements: engaged research consultants to contribute to a UK- wide research study into television viewing habits for the biggest selling magazine in the UK.
• Advised and drafted standard terms for a UK PR membership organisation to contract with all types of suppliers.
• Advised and drafted all types of contributor agreements for a UK media agency who provide outsourced PR services.

Lucy provides assistance to various membership organisations.

• Advised and drafted standard terms to cover all activities of a PR membership organisation including training, events, supplier terms, membership terms, and consultant engagements.
• Advising on live events for members, including sponsorship, venue hire, speakers, and ticket-booking websites.
• Assisting with the establishment of online training courses for members, including booking terms.
• Advised on creating subscription membership programmes including drafting membership terms, procuring member benefits, and advising on subscription regime and data privacy.

For more than 20 years, Lucy has licensed copyrighted creations in and out of media businesses. She has advised on nearly every type of digital licensing imaginable, from ringtones in the early noughties to virtual in-app products and currency.

• Advised on licensing in video content to a platform suppling audio visual content to media companies.
• Assisted a UK publisher with the creation, administration, and monetisation of an online platform to license its digital assets worldwide to businesses and consumers.
• Granting licensee rights to global partners to manage overseas brand franchises of a popular UK health brand.
• Licensing major BBC titles to overseas publishers of books, magazines, and websites for local editions.
• Writing commissioning templates for creatives of every type to freelance with global production companies and publishers.

Lucy advises on digital media platform requirements and restrictions.

• Advised on rules around app publishing on iOS and Google Play.
• Advised on reviewing podcast platform terms and advising publishers of the rules, restrictions, and revenue shares.
• Advised on and drafted licence terms for purchasers of digital video clips.
• Reviewed terms and regulations covering a global broadcaster’s creation of branded YouTube channels.

Lucy advises on various types of sponsorship arrangements.

• Sponsorship of a beauty podcast by a leading UK cosmetics manufacturer.
• Template agreement to cover obligations and benefits for sponsors of a membership organisation’s live events.
• Drafted website sponsorship agreements as part of an advertiser package of benefits for a leading food website.

Lucy has extensive In-house experience with three leading UK publishers and in private practice advising on all types of publishing arrangements.

• Advised on magazine subscription terms for physical and digital products across multiple distributors.
• Advised commissioning journalists and photographers to contribute to leading travel publications.
• Advised on programmatic and ad-tech deals to monetise web content across the newspaper and magazine industry.
• Monetised video-clip content for a leading UK newspaper publisher’s website.
• Advised on virtual currencies and virtual products for use within gaming apps.
• Regulatory guidance covering OFCOM, CMA, ICO, and CAP rules for publishers and broadcasters.

Lucy is a commercial lawyer with expertise in e-commerce and online sales platforms. She advises businesses on online selling, both B2C and B2B, including licensing platform technology, financial and data compliance, online sales/subscription consumer requirements, and content licensing terms.

• Agreed tripartite digital affiliate deals between the major UK supermarkets and goodfood.com and to enable seamless online grocery shopping, licensing a technology platform developed by a third party.
• Drafted software development terms for a branded app to train retail staff on consumer electronics products.
• Advised retail marketing teams on legal restrictions and obligations relating to the use of digital marketing products which track consumer behaviour.
• Advised a small but well-known mental health brand on the outsourcing of their e-commerce function to Shopify, including a re-draft of the sales terms.
• Assisted a UK academic publisher on the outsourcing of its global sales tax compliance to a merchant of record service provider, including redrafting its privacy and sales terms to mirror the new arrangement.
• Drafted sales terms for a manufacturer and retailer of luxury furniture covering the online and physical sale and delivery of its goods to global customers.
• Advised magazine, app, and podcast publishers on how to comply with the UK consumer law regime covering subscriptions.
• Refreshed the online sales flow and terms of a UK travel publisher, covering e- commerce from its UK-based website to global customers, and the necessary distribution of products by third parties.
• Drafted accommodation booking terms for a luxury UK holiday bookings company, offering unique stays in buildings with architectural significance.
• Created contracts to cover the conception and management of a co-branded travel and accommodation platform, selling accommodation to consumers.

Lucy is a commercial lawyer with particular expertise in digital media, content creation, data protection, e-commerce and publishing. She has previously worked in-house at senior levels in EMI Music, Lonely Planet Publishing, Immediate Media, easyJet, and BBC Studios.

• Supporting in-house advertising sales teams with TV and online campaigns, including content creation and standard terms/insertion orders and programmatic.
• Negotiated a groundbreaking deal to air BBC programming on a peer-to-peer network.
• Supported easyJet’s commercial legal team with all aspects of their general commercial practice.
• Worked as senior in-house counsel with Immediate Media, supporting on corporate transactions, data compliance and general commercial matters.
• Long-term senior assistance to the legal team at Lonely Planet, advising on GDPR compliance, e- commerce, international licensing, content commissioning, brand partnerships, apps, and magazine and book publishing.

Lucy is a commercial lawyer with expertise in digital media, content, data protection, digital marketing, advertising, and publishing. She advises on social media, app, web, magazine and book publishing, computer games, licensing, ad tech, and platforms.

• Procured agencies and negotiated high-value website software redevelopment and relaunch agreements for major brands such as BBC Earth, Dr Who, Top Gear, and Good Food.
• Advised on the development and publication of a host of major UK apps for the BBC, including smart TV apps, news, iPlayer, and games apps.
• Negotiated technology licences for ad serving on flagship websites such as BBC.com (the international version of BBC.co.uk), GoodFood.com, and TopGear.com.
• Drafting template advertising terms for the BBC’s international news division and Immediate Media.
• Agreeing terms with content discovery platforms.
• All aspects of the re-launch of the online shop for a global book publisher, from the platform development through to payment providers and consumer sales terms.
• Engaged university and researcher participation in a UK study of television viewing habits.
• Worked closely with a podcast production company that creates brand-sponsored podcasts, including negotiating talent agreements with agents, drafting production agreements, and advised on commissioning script writers and the necessary assignments of copyright.

Lucy has expertise in digital media, e-commerce, software development and licensing, and digital publishing. She regularly advises website, app and games publishers across the full spectrum of their business, including content creation, exploitation, and marketing.

• Advising international publishers and industry bodies on GDPR compliance.
• Worked with a global travel publisher to implement affiliate deals and partnerships across their premium website content.
• Agreed tripartite digital affiliate deals between the major UK supermarkets and BBCgoodfood.com and to enable seamless online grocery shopping, licensing a technology platform developed by a third party.
• Advised dating app publishers on software development, privacy compliance, and third-party technology integrations.
• Drafted contracts with developers and designers to cover a rebrand and website rebuild for a building society.
• Extensive experience of SaaS and Paas arrangements, from both a supplier and customer perspective.
• Advice to a UK lifestyle brand on the regulation and moderation of an online member’s forum to comply with the Online Safety Act.
• Assisted BBC, Lonely Planet, Immediate Media, and others with their app publishing businesses, including advice on iOS and Google platform terms.
• Agreed contracts to outsource the back-office IT function of a UK building society to a leading services provider on a long term basis.
• Agreed a statement of works with a global IT supplier for the support and maintenance of a UK airline’s online sales platform.
• Advising publishers on the rules of participation within media platforms such as iTunes, Play, Spotify, the App Store, and YouTube.

Lucy advises sports sector clients on technology, data protection, and commercial arrangements, including SaaS integrations for research collaborations, e-sports app development, and incentive schemes such as the Great British Bonus for UK racehorse breeding.

• Advised a UK sports charity on a research trial with a leading UK university which required data protection functionality to be overlaid onto an existing SaaS platform.
• Reviewed agreements to cover the procurement of technology into an e-sports racing app, and advised on the consequences of the insolvency of the technology provider.
• Advised a race horse charity on the implementation of a prize bonus scheme to incentivise British racehorse breeding, called the “Great British Bonus” scheme.

Recognised by The Legal 500 for Sport 2025

Recognised by The Legal 500 for Media & Entertainment 2022–2023

Recognised by The Legal 500 for Commercial Contracts, Media & Entertainment and Sport 2018