Keystone Law’s corporate partner Ed Dawes led the legal team advising the owners of project management tool provider Jexo on its acquisition by Appfire.

London-based Jexo is a fast-growing and award-winning developer of project management apps. Its acquisition by US-based collaboration software company Appfire will enable Jexo to scale its business globally.

Jexo provides project management plugins for Jira software by Atlassian to help teams manage workloads efficiently. The company has experienced rapid growth since it was founded in 2018 and now provides over 4,000 companies with its products, including Vimeo, Virgin Media and Ocado. Its global team spans the UK, Brazil, Mexico, India, Ukraine and Canada.

Jexo marks a strategic acquisition for Appfire, which offers the widest adopted portfolio of Atlassian apps and had a record year of growth in 2022, achieving more than $150 million in Annual Recurring Revenue (ARR), compared to $10 million ARR in 2019. It recently acquired a suite of over 20 apps from ServiceRocket, the leading provider of tech-enabled services, highlighting Appfire’s continued strategic expansion within the ecosystem.

Jexo’s founder, Florin-Emil Biro, said:

“Keystone Law’s guidance has been invaluable throughout this acquisition. Ed Dawes was accessible and provided considered and pragmatic advice and guidance extending well beyond just legal aspects. We are grateful to the support provided by Ed, who helped this process run as smoothly as possible.”

Ed Dawes added:

“It was a pleasure to lead the legal aspects of this exciting acquisition and I look forward to seeing how both the partnership between Jexo and Appfire grows and develops.”

Keystone Law’s trainee solicitor Mark Turner assisted Ed on the deal.

Bamburgh Capital acted as corporate finance advisers on the sale and Alexander & Co advised on tax elements.

Appfire was advised by KPMG (financial and tax) and Walker Morris (legal).

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