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Richard Williams

Partner

England & Wales

020 3319 3700

richard.williams@keystonelaw.co.uk

Richard is a specialist gambling, licensing and regulatory lawyer with key expertise in remote and land-based gambling. He works with a range of gambling clients from start-ups to multinational gambling operators, including casinos, betting shops, online gambling platforms, and software developers. Richard advises on operating licences, the risks of operating in international markets, defending licence reviews, AML and social responsibility, and the approval of print and web marketing campaigns.

Another specialisation of Richard’s is liquor licensing, where he acts for pubs, nightclubs, bars, supermarkets, and hotel chains nationally (including Scotland). He regularly appears before Licensing Committees and Magistrates’ Courts, and advises on real estate contracts for leisure operators, which are conditional on the grant of licensing and planning.

Richard’s regulatory work involves acting for leisure and retail clients defending health and safety, food safety, and product safety prosecutions.

Expertise

Richard handles complex liquor licensing matters across the UK, including stadia, festivals, retail, and hospitality venues, with experience advising police forces, handling licence reviews, and navigating contested and cross-jurisdictional applications.

Experience

  • Advised a number of football clubs about stadia licensing, including licensing for outdoor music events and festivals.
  • Licensed over 400 sites in England, Wales, and Scotland for off-sales for a national retailer.
  • Advised on the licensing of large outdoor Festival No. 6 in Portmeirion, Wales, despite significant residential opposition.
  • Instructed by a regional police force to apply for an Early Morning Restriction Order (EMRO) in Blackpool.
  • Advised a cruise ship operator on the legality of permitting smoking in its casinos aboard ships departing the UK and sailing in territorial and international waters. This was a complex matter involving advice on smoking laws in the UK, in and outside territorial waters.
  • Represented a nightclub in Manchester in relation to a summary licence review brought by GMP following a violent incident (stabbing) at the premises.
  • Provided regulatory advice to a retailer relating to preventing sales of alcohol, knives, and other age restricted items in its stores.
  • Advised on a premises licence application for a retail store in an overprovision area of Glasgow. Appeared before the Licensing Board in Glasgow in relation to the contested licensing application.

Richard is a specialist gambling, licensing and regulatory lawyer with key expertise in remote and land-based gambling. He works with a range of gambling clients from start-ups to multinational gambling operators.

Experience

  • Acted on the licensing and gambling elements of a corporate transaction to acquire a land-based casino in Mayfair for a Nevada-based listed gambling operator.
  • Acted on the licensing and gambling elements of a corporate transaction to acquire a chain of casinos in the UK.
  • Alongside a corporate colleague, advised an Australian listed gambling operator on the acquisition of an external lottery manager in the UK.
  • Advised an Australian listed gambling operator on the gambling elements of an acquisition of a major prize draw operator in the UK.
  • Acted for a multinational land-based and remote gambling operator in relation to an operating licence review brought by the Gambling Commission which involved betting integrity and self-exclusion failures.
  • Advised a listed remote gambling operator on the change of corporate control applications required as a result of its acquisition by a UK PLC.
  • Advised a remote casino operator on compliance assessment and licence review relating to anti-money laundering and social responsibility failings.
  • Acted for a lottery betting operator on the judicial review of Government legislation making it unlawful to offer bets on the outcome of Euromillions draws.
  • Advice to operators of prize competitions, free draws, product promotions and social gaming products, including drafting promotional terms and conditions.
  • Retained by a number of gambling operators to advise on TV, radio and print marketing material to ensure compliance with BCAP/CAP Codes, LCCP, industry codes, and general consumer law.
  • Advised a Hong Kong-based games developer in relation to the categorisation of its game under the Gambling Act 2005 and in relation to a significant number of skill games for release on the Play Store and App Store.
  • Advised a leading Irish gambling operator in relation to a proposed acquisition of a GB licensed telephone betting operator. This involved advice on the regulatory actions required when acquiring a Gambling Commission licensed operator.
  • Advised an online gambling operator in relation to two complex change of corporate control applications to the Gambling Commission. The first involved a historical application for COCC approval, which had not been made in time and risked the operating licence being revoked.
  • Advised a new start-up in relation to an operating licence application for a new pool betting operation focussed on NFL games. Policies and documentation were prepared to support the licence application and submitted the application to the Gambling Commission which was granted.
  • Provided a training session for the senior executives of a remote external lottery manager to brief them on changes to the ASA CAP/BCAP Codes relating to the advertising of gambling products, particularly in relation to children.

Richard acts for leisure and retail clients defending health and safety, food safety, and product safety prosecutions. He also advises on street trading, and taxi and firearms licensing.

Experience

  • Provided regulatory advice to a retailer relating to preventing sales of alcohol, knives, and other age restricted items in its stores.
  • Advised on a Premises Licence application for a retail store in an overprovision area of Glasgow. Appeared before the Licensing Board in Glasgow in relation to the contested licensing application.
  • Advised a large retail client in relation to volume TENS applications for Christmas extensions to sell alcohol.
  • Advising street trading groups regarding changes to street trading zoning and licensing in the vicinity of football stadia.

Richard has key expertise in licensing applications and advocacy for pubs, nightclubs, bars, and hotel chains nationally.

Experience

  • Advised on the licensing of large outdoor Festival No. 6 in Portmeirion, Wales, despite significant residential opposition.
  • Represented a nightclub in Manchester in relation to a summary licence review brought by GMP following a violent incident (stabbing) at the premises.
  • Advised a cruise ship operator on the legality of permitting smoking in its casinos aboard ships departing the UK and sailing in territorial and international waters. This was a complex matter involving advice on smoking laws in the UK, in and outside territorial waters.
  • Acted for a longstanding live music venue in Manchester in relation to a noise abatement notice appeal.
  • Successful in appealing the issue of a noise abatement notice for a bar in Tameside and persuading the Council to withdraw the notice.

Please note: The experience list above may include examples of work completed prior to joining Keystone Law.

Recognition

Recognised by Chambers UK for Gaming 2021–2026

Recognised by The Legal 500 for Gaming and Betting 2020–2025

Holder of the International Compliance Association “Specialist Certificate in Money Laundering Risk in Betting and Gaming”

“Richard’s understanding of the evolving regulatory landscape, especially in areas such as compliance and gaming law, ensures that we can scale confidently while mitigating legal exposure.”

Chambers UK 2026

Richard qualified as a solicitor in 1996. Prior to joining Keystone Law in 2019, he worked at the following firms:

  • Joelson
  • Matalan
  • Cobbetts