WEBINAR

Thursday 28 November 2024 | 13.00 – 14.00 (BST)

Join Richard Williams, and his guest speaker Harry Lang, for a lunchtime webinar to discuss the upcoming changes to SR Code 5.1.12, which covers direct marketing rules for remote gambling operators. With the extension of the implementation date to 1st May 2025, operators must act now to ensure they have appropriate marketing consents in place and that they are prepared for the changes.

This session will be useful for anybody involved in marketing, compliance and law for the remote gambling industry in Great Britain.

SPEAKERS

Richard Williams
Partner, Keystone Law
Richard is a specialist gambling, licensing and regulatory lawyer with key expertise in remote and land-based gambling. He works with a range of gambling clients from start-ups to multinational gambling operators, including casinos, betting shops, online gambling platforms and software developers. Richard advises on operating licences, the risks of operating in international markets, defending licence reviews, AML and social responsibility and the approval of print and web marketing campaigns.

Harry Lang
CMO, Marketing Director, Brand Architects
Harry has worked in integrated marketing for 25 years. He spent the first 7 in London in agencies, then 17 as CMO, Marketing Director or as a consultant in a number of leading online igaming, mobile games and digital entertainment organisations including bwin.party, Pinnacle, Rank, Buzz Bingo and Genting. He now runs Brand Architects, a strategic marketing and brand consultancy.

Key topics covered in this 1-hour lunchtime session:

• What are the requirements of the new SR Code 5.1.12?
  Overview of the key elements of Version 2 of the Code
• Case Scenarios
  Real-life scenarios operators may face and how to navigate them successfully.
• Direct Marketing Challenges
  Discussing concerns raised by the industry about Version 1 and the reason for the delayed implementation date
• Practical Implications
  What these rules will mean for remote operators and how it will impact their marketing strategies and business generally.
• Compliance Best Practices
  An example of a marketing consent form that complies with SR Code 5.1.12 and when and how to refresh existing marketing consents.

Keystone Law respects your privacy and information provided to register for this event will remain fully confidential.